• Lace Teoh @ Collectr

Influencer: Are you being authentic or fake online?

Credit: Unsplash

Influencers and online personalities have long been receiving a lot of flack for their credibility.

Since the dawn of this thing called the Internet and social media, anyone can make it big time if they really try. Practically everyone is an influencer one way or another; talking about your favourite brand to a friend is a form of influencing.

Whether for fame or genuinely wanting to help their favourite brands, many people have boarded the social media influencer train. Some make it far because they pour their heart and soul into it; others fake it until they make it.

But let’s go back to basics: what exactly is a social media influencer?

A social media influencer is an individual who has the power to affect the purchasing decisions of others because of their authority, knowledge, position or relationship with their audiences. They help to create trust in brands and becomes a brand’s face.

In fact, 86% of Malaysians place the highest level of trust in recommendations from people they know.

It is therefore essential that influencers give the brands an authentic voice and forge a genuine relationship with their followers. It is also in the brand’s best interest to avoid fake influencers and influencer fraud which can damage the company’s reputation.

This is where Collectr comes into play.

We pride ourselves in authenticity and genuineness; Collectr’s influencers (herein called “nudgers”) are strictly to review, recommend and rate their products with 100% honesty.

In turn, you as a buyer also have a hand in determining if what our nudgers are putting online are in fact, truthful or otherwise.

As the saying goes, if you enjoy doing something, do it wholeheartedly. Always post honestly as your fans and followers today demand nothing but authenticity from you.

Think you have what it takes to be a nudger? Sign up here.


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